Un projet Labex Arts H2H
en /fr
2012 - 2016

Greimas.exe: digital code in the generative trajectory of expression
By Everardo Reyes-Garcia

Associate Professor at Université Paris 8

We understand digital code as a dynamic component that can be situated within a complex process of meaning making. This contribution focuses on code as a manifest expression of meaning. It aims at describing cooperations of digital code with higher and lower levels within a generative trajectory of expression. The generative trajectory theory is summarized by A. Greimas (1993); it has influenced a great number of scholars in linguistics and applied semiotics. However, Greimas was mainly interested in describing meaning from the standpoint of content, and not precisely the expression. As we know, content and expression is a model of planes that L. Hjelmslev proposed to extend the classic signified and signifier distinction conceived by F. de Saussure. But regarding the expression, it has not been until recently that semioticians (Fontanille, 2008) have distinguished some pertinent levels.


About the author

Everardo Reyes-Garcia is Associate Professor at Université Paris 8. He earned his PhD in Information and Communication Sciences from the same university in 2007. His research interests are in digital humanities, visual semiotics, digital art, and software studies. He has served as program director in Mexico and France: BA in Animation and Digital Art (Tecnológico de Monterrey), and MA in Interface Design (Paris 13), respectively. He has published two books of proceedings of conferences he has organized, one on computer art and the other on web studies. He has translated two books from English to Spanish (Edward Shanken’s “Art and Electronic Media” and Lev Manovich’s “Software Takes Command”). He is a member of the Software Studies Initiative.


Key words
Expression plane; applied semiotics; digital images; code; software.

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Un projet Labex Arts H2H